February 28, 2021

The Who: "The Who Sell Out Super Deluxe Edition" box set

The Who's classic The Who Sell Out album will get the superdeluxe edition treatment: 5CDs, 2 7" singles and a 80 page book. Orignally it was envisioned by the band's guitarist and resident genius Pete Townshend as at ribute to pirate radio stations, including a few offbeat commercials mostly created by bass player John Entwistle. It is now considered as the band's first concept album, fully embracing the pop art movement of 1967.

The new Super Deluxe Edition of The Who Sell Out features 112 tracks, 46 of which are unreleased, an 80-page, hard-back full-colour book, including rare period photos, memorabilia, track by track annotation and new sleeve notes by Pete Townshend with comments from the likes of Pete Drummond (Radio London DJ), Richard Evans (designer) and Roy Flynn (the Speakeasy Club manager).

The Super Deluxe package also includes nine posters and inserts, including replicas of the 20” x 30” original Adrian George album poster, a gig poster from The City Hall, Newcastle, an eight-page programme from The Who’s October ’67 show at the Saville Theatre, a business card for the Bag o’ Nails club, Kingly Street, a Who fan club photo of the group, a flyer for Bath Pavilion concerts including The Who, a crack-back bumper sticker for Wonderful Radio London, Keith Moon’s Speakeasy Club membership card and a 1968 Who Fan Club newsletter.

Besides the box set the album will also be available in these formats:

  • 2 LP Deluxe (stereo) vinyl edition featuring the original album and extras highlights from the box set.
  • D2C 2LP Deluxe (mono) vinyl version featuring the original album and extras highlights from the box set pressed on coloured vinyl; LP1 Odorono Red / LP2 Baked Beans Orange.
  • 2-CD Deluxe Edition 6-panel digipak with a 16-page booklet.

Release date: April 23. Two demos (Pictures of Lily and Odorono) and an album outtake (Kids! Do You Want Kids) from the set are now available on Spotify.

» thewho.com

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